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"Wit beyond measure is man's greatest treasure."

Sunday, July 18, 2004

Ladies of the campaign trail 
DAILY NEWS

Laura Bush: You can hear the, "Oh, George" in her voice every time she speaks. But unlike the early days, when it seemed that her chief role was to tame the cowboy in W., the former librarian has grown into a powerhouse talker and fund-raiser on her own. And thanks to a personal trainer (check the waist-nipping jackets) and friendships with designers like Oscar de la Renta (no more purple plaid suits), the 57-year-old First Lady also looks younger and buffer than she did four years ago.

Jenna Bush: She was as big a party animal as daddy was at her age. But fresh out of the University of Texas, the blonder, bubblier of the Bush twins has headed into the campaign with a less-brassy look (her clothes are real, not revealing) and serious aspirations (she's weighing a job at a Harlem charter school or one outside the city). But the 22-year-old's real mission will be to make Dad more appealing to a generation that barely remembers when Gampy was in the White House.

Barbara Bush: She's the twin with the long brown hair and the hippie-chick style. But she can kiss the glitz — an internship at Lela Rose, front-row seats at Zac Posen, a couture-and-carats spread in this month's Vogue — goodbye. A graduate of Yale (like her father and grandfather), she's traded floor-scraping jeans for casual chic and her hard-drinking, hard-dancing ways for serious talk about working with pediatric AIDS patients in Africa and Eastern Europe.

Lynne Cheney: She's probably the most enigmatic woman in D.C.: A senior fellow at the American Enterprise Institute and a one-time panelist on "Crossfire" who may be even more staunchly conservative than her husband — the vice president. But Cheney, 63, also has two daughters, one of whom is lesbian and the author of "Sisters," a 1981 novel with lesbian themes that she battled, successfully, to keep from being reissued this year. Want consistency? Check out the helmet hair, the stern suits and the flag pins, which haven't changed in decades.

Alexandra Kerry: The 6-foot clone of her father already has had the harshest lesson in how tough the national spotlight can be. At the Cannes Film Festival this spring, Kerry, 30, showed up in a gown so sheer it looked like she'd borrowed J.Lo's breast-baring Chanel from last year's Oscars. Oops! But the Brown grad, an aspiring actress and filmmaker, learned fast. As she told USA Today: "It was a beautiful dress that didn't withstand 3,500 flashbulbs. But 24 hours later, you just have to say it was a moment, time passes and you hope you didn't embarrass your father."

Ivanessa Kerry: The 27-year-old is the yang to her sister's yin. It's not just that she's the blond and the third-year Harvard medical student. She's also the daughter most-likely-to-get-with-Dad's-platform and to appear in a campaign ad (if only fleetingly). Still, like the Bushies, the Kerry girls' job is to court the youth vote, and, as Vanessa says, to provide "company and laughter."

Cate Edwards: The newly minted Princeton grad was scheduled for a summer of celebrity watching — an internship at the Democrat-friendly Vanity Fair. Instead, she's become a celebrity herself. She showed up at the Kerry-Edwards family meet-and-greet in black pants and casual white shirt, looking as comfortable with the more politically polished as she was with her clothes. But with her parents on the road 24/7, the 22-year-old may have to put in as much time baby-sitting her sibs as she does campaigning.

Emma Claire Edwards: The 6-year-old daughter of the Democratic vice presidential nominee may arguably be the star of this year's kiddie corps. But don't expect her to campaign. Her real value will be to underscore — as Caroline Kennedy did 44 years ago — images of "youth" and "vigor."

Elizabeth Edwards: She's smart, savvy and a native of Florida. And though she's a lawyer in her own right, the 55-year-old traded in her suits to have two late-in-life children — Emma Claire, now 6, and Jack, 4 — after the Edwards' first son, Wade, died in a 1996 car accident. Her strength, though, seems to lie in her sense of humor — her ability to laugh off the he's-prettier-than-you comparisons to her husband and to wave away the brownies that aren't on her South Beach diet.

Teresa Kerry: With her strange accent (she was born in Mozambique and speaks five languages), her quirky sense of humor and her I-have-more-billions-than-you-ever-will confidence, Heinz Kerry exists in a rarified world all her own. But so far, the 65-year-old heiress and mother of three sons (and two stepdaughters) seems to be connecting, thanks to a willingness to discuss anything from Botox to cheating spouses (she favors the first, not the second). Her biggest challenge: to make herself less Chanel, more Kmart.

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